What's in a name? that which we call a rose By any other name would smell as sweet. From Shakespeare's Romeo and Juliet, 1594. ATTENTION! Care Tips: Place your bouquet in a cool location. Don't put the arrangement in direct sunlight, near heating or cooling vents, in drafty places, directly under ceiling fans, or on top of televisions or radiators. Check water level daily, keep the vase full with clean water. A drop of bleach will help keep bacteria out of the water and a little Sprite in the water will help feed the roses. Change water every 2-3 days and apply a sharp fresh cut to the stems under water in a bowl or sink. Do not use scissors as they pinch the ends of the roses shut. This process will insure extended flower's life span. ENJOY!